How to get free website traffic from Pinterest?
Website Traffic
Website traffic refers to how many times people have come onto your site within a set time. It represents the degree of interest and utilization taking place on the website. For example, ways of measuring website traffic include counting visitors, recording page views, and timing session periods. One can also evaluate the frequency with which a visit is returning to that particular site.
It is important to know how website traffic operates so that this can provide a measure of the popularity and success of websites. The higher the volume of traffic on the website, that means more people are aware and knowledgeable about it. It also can expand opportunities for product or service sales and revenue generation.
The ways that users get to a website include search engine results, visitors directly typing in the website name, and clicks coming from other sites. Website hosts and Internet merchants analyze Web traffic to find out about their clientele ‘tastes. By helping to improve the design and content of websites, this analysis also makes sure that users will be satisfied and return.
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What is Pinterest
Pinterest is an online hub that offers both users and promoters a place to exchange visual content like pictures, videos, and links. It’s like a search engine and bookmarking service for the visually oriented. Users can make themed boards and pin objects to them. Because it’s all about the eyes, people in fashion, home decoration, and cooking not to mention travel and DIY just love using pins.
Technically speaking, Pinterest uses a microservice architecture to handle large amounts of user content. It also uses machine learning to personalize content recommendations based on what users like. The ads are Promoted Pins, which is a powerful advertising platform for businesses to choose whether or not they want to promote their products on user interest.
With numerous opportunities for brand exposure and traffic to a website, not forgetting sales Pinterest provides an online storefront function. With hand-carved boards and pins of counted words, combined with expert choices raising the degree of hotness (suitable keywords), brands can raise their profile to lure more people. There are also analytics tools to help companies monitor their operations and evaluate the impact of marketing.
Although a lot of people see Pinterest as a social media website, the reality is that it’s also a search engine. They curate and showcase a lot of content posted by other people, and then they present it to you. It’s also a great place where you can rank content so people can find it as quickly as possible. And, if you use it right, it has the potential to bring you lots of revenue and a solid return on investment. You just need to get started with Pinterest and unlock its true potential. Here’s how you can use it to drive traffic towards your website right now.
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Apply for Rich Pins
These Rich Pins are pulling info from your website and share it in your pin. That’s a great feature because you can easily see the extra info about the article you link. When you’re linking stuff on Pinterest, you don’t always have this opportunity. Plus, there are 4 different rich pins types.
They have rich pins for articles, recipes, products and apps. Each category will be quite useful because you are still getting the right amount of exposure, without having to deal with any of the downsides. In order to apply for this feature, you must add metadata to your website, either via a plugin or manually.
Making your pins stand out
You always want to be certain that you are making your pins unique and appealing. After all, if your pins stand out, they will bring you more traffic. With that in mind, you need to check the various pin designs of people that have success on the platform. Don’t copy them, instead use those as inspiration to create your own. It’s a very good idea to consider, especially if you’re looking to stand out. Plus, you want to use earth tone combinations for some niches, other niches might need a brighter tone to help stand out.
Always try to generate curiosity
When you create pins for your content, the main focus is on sparking curiosity. What you will notice is that great pins always stand out and encourage people to click or take action. The idea is to always connect those pins to your content and make them very appealing. Using an image from the article as your pin might work. But you can also try to think outside the box and try out something new. One thing is certain, generating curiosity always comes in handy and it will give you the benefits you want, without having to deal with downsides or issues.
Perform keyword research
Studying keywords and using the right ones in the pin description will totally help. It will make things easier for you, and whenever someone searches for the keywords, you will be at the top. That alone makes a difference when you try to establish yourself within the industry and also want to generate more traffic. Doing that always comes in handy, and in the end you will have a much better experience.
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Try to use guided search
The Guided Search system on Pinterest is great because it will guide you to see the type of content people are looking for. It can be a solid way to improve the way you set up your pins and that’s totally a thing you need to take into consideration. Just remember, these features are very efficient and once you start using them, they can make it easier to stand out. Plus, not a lot of people use Guided Search, which means you will have an advantage.
Enter Group Boards
Group Boards are very useful because they are groups that will allow you to promote your pins to other people. Some boards are very large and receive tons of traffic, so it makes sense to enter those, but also smaller group boards as well. After all, the more exposure you get, the better it will be in the end. Additionally, you also want to ensure that you check the rules for those boards. Some of them have rules, and you want to cater to them.
Pin often
That’s the thing, you need to stay active on the platform and try to ensure that you constantly pin stuff. The reason is simple, consistency is key and it will bring in more exposure. In general, people recommend around 10 pins a day. You should have a mix of pins, some link to your website, others will link to useful things related to your audience. Remember, if you want to generate free traffic from Pinterest, you have to ensure that the stuff you pin actively helps people.
Try to match the post title
If you want to pin an article, you may want to match the post title with your pin as well. It leads to consistency and it definitely shows a sign of professionalism. That’s why doing that will help quite a bit, and it will convey a great sense of quality and value. It’s definitely a thing to keep in mind when you try to generate as much traffic as possible.
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Another thing you can do is to have related keywords in the board titles, along with the pin titles and descriptions. It might take a bit of time to get used to this system, but it works incredibly well and it will also allow you to better optimize your content and presentation.
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Closing thoughts
While the idea of getting free website traffic from Pinterest is always a challenge, it doesn’t have to be. With tips and ideas like the ones above, you will find it easier than ever to generate tons of traffic from Pinterest and grow your website/business. Like anything else, you must be consistent and ensure that you always provide great value for money. Ensuring that your clients are always at the forefront of your business is crucial, and capturing the attention of Pinterest users can help you achieve that. We encourage you to use these tips if you want to boost your free website traffic, and you’ll be amazed with the results!