5 best CPC ads network for publishers in 2024

Understand the concept of CPC

CPC/PPC stands for Cost-Per-Click/Pay-Per-Click which is one of the popular models in the field of digital advertisement. This means that the advertiser will pay the publisher only when an ad click takes place and not based on the number the ads seen. Hence, the advertiser won’t pay a dime when an ad is viewed but not clicked.

Understand an Ad Network

Ad network is a digital advertising technology that brings together a supply(publishers) and demand(advertisers) for ad inventory across multiple websites. They act as a broker of sorts that collects volumes of impressions from the publishers and sells them in bulk to the marketers as bundles.

One of the vital parts of ad tech is the use of ad networks in the contemporary digital media trading market. In most cases, publishers looking to sell their ad space to ad networks to locate potential buyers and at the same time, advertisers go for ad networks to gain access to some good quality inventory for their advertising needs.

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In digital marketing, who is a publisher?

A digital publisher in marketing can be a person who has a digital platform (such as an app or webpage) that an advertiser uses to show its banners for advertising. It’s significant for one to acknowledge that a publisher refers to either a site or a mobile app. They make it possible for advertisers who are willing to reach larger audiences to purchase space on publishers’ platforms.

The definition of advertiser

In the marketing ecosystem, an advertiser is a person or entity that buys advertising space or time to tell people about their product or service.

To differentiate a publisher from an advertiser.

The advertiser could be an entity, or simply an individual with the aim of reaching bigger audience to showcase its products or services. The advertiser may be very eager to reach consumers whose actions are expected to occur on the website, an online publisher would serve as a location where this message can be published.

If you’re looking to make money online, one of the best ways to do that is via advertising. There are a multitude of CPC ad networks for publishers that can make it easy to monetize websites. But the challenge comes from finding the best network that fits your requirements. here are some of the best ad networks that publishers can use right away.

Google Ads

If there’s a primary network you can use for advertising, that would be Google Ads. There’s a reason for that, because Google has around 73% of the market share. There are 100k+ searches taking place every second on Google. Not only that, but you also have access to extensive tools from Google to see what keywords are prevalent and how you can use them.

Granted, Google is also going to be the most widely used platform, and that means you end up with more competitions. That means you will have to deal with Google’s terms of service, and some restrictions as well. The upside is that Google Ads comes with a variety of tools you can use for free. The Keyword Planner, Google Analytics and many other tools can prove to be a major upside if you want to serve ads on your website.

Additionally, Google gives many different reporting tools and you can easily customize the experience as a publisher too. You can also deny certain types of ads. It’s the versatility, know-how and ease of use of Google that sets it apart, and we highly recommend using it because of that!

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AdMaven

AdMaven is very popular because they support pop=under ads. They also work with display ads, interstitial, slider ads and lightboxes. What makes AdMaven great for publishers is they don’t need to have a lot of traffic to register, only a minimum of 2500 visitors a month. They offer CPC, CPI, CPM and CPA model support too.

It’s important to note that AdMaven also has flexible payment plans. Since you have support for a multitude of advertising models. For some people this platform might not be the most appealing because it’s newer. However, the fact that they allow you to access monetization even if you don’t have a lot of traffic is a huge upside. Many of these websites will have rather high requirements, but this one is easy to access. And the best part, they pay very quickly. The interface is not ideal, it might take a bit of getting used to.

Amazon Ads

Amazon has its own advertising program, and it’s extremely reputable. The reason why a lot of people use Amazon’s service is because it has a great track record, and it’s more reliable when compared to newer platform. You do have access to native, high quality ads and targeted advertising. There’s also no negative impact if you have latency. There are a few downsides, like the lack of CPA and CPM support. And while you can use it, your business needs to be larger, very small businesses might find it hard to get into.

But if you have 5000 unique visits a day, you can enroll into it. And the best part, the payouts are great, not to mention the selection of products to promote is second to none. While it can be hard to get into this program, it’s certainly one of the top tier solutions to consider.

Epom

Epom is an excellent ad network for publishers, and it’s also known for being a native ad network. You have access to great traffic monetization features across all kinds of channels. They do focus on tech and education, so that particular type of content will do very well. Yet they are not only offering support for that. If you are a part of other niches, you can still join up and not have a problem with the platform and its features.

Unlike other similar platforms, Epom does an excellent job when it comes to its interface. The self-service approach is great, because it gives you more leeway in regards to the process and what ads you want to serve. On top of that, you can choose to focus on display ads, in-text or search ads. There are plenty of ways to monetize your website, and that alone makes it much better than others.

There is a minimum traffic requirement of 500k impressions a month, but you do have a personal team, 24/7 support. Overall, while it has a higher entry requirement, their expertise is great and the quality of their services is very good too.

Ezoic

Ezoic is using an AI drive ad testing model. The idea here is that you can test the ads and they will display according to the location, placement and many other criteria. Thanks to the AI system, you can see what kind of solution is ideal for your visitors and then adjust accordingly. You don’t have a monthly traffic requirement, but it’s recommended to have around 10000 visitors a month. But if you have less, you can enter the Access Now monetization feature.

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Using the power of AI is great for Ezoic, because it gives you that extra sense of value, and it eliminates many of the potential issues that can arise. We also like the fact that they automate ad placement to see what delivers the best results, something that will provide you with an exceptional result and experience.

Conclusion

All of these CPC ad networks are great for publishers and they can give some amazing benefits. While there are many other options like FreeStar, Headerbidding, Index Exchange or Media.net, the aforementioned options are better when it comes to value, quality and a great return on investment. We highly recommend using these ad networks for publishers if you’re looking for a proper way to monetize your website. As a publisher, you always want to focus on ensuring that you’re making the most out of your traffic, and these ad networks can be the ideal way to do so.